Toothpaste
Toothpaste is a type of gel or paste that is applied to a toothbrush to clean the teeth. A large number of people use toothpaste for getting whiter teeth and having a clean feeling. However, there are a lot of other benefits with toothpaste:
The active ingredients in toothpaste ensure that food and plaque particles are removed while brushing teeth. Also, some types of toothpaste provide protection for sensitive teeth, they can strengthen weak spots in the teeth and help prevent bad breath (halitosis).
By using toothpaste a lot, it is indeed possible to get white teeth and fresh breath. Nevertheless, toothpaste on health has very important functions, by using toothpaste there are less complications in the mouth. This in turn ultimately results in fewer dental visits and longer quality of your teeth.
Toothpaste market developments
The global toothpaste market size was $17.75 billion in 2019 and is expected to reach $21.99 billion by 2027.
The demand for toothpaste is increasing rapidly as people are increasingly inclined to use the product to keep their teeth healthy. These pastes help protect teeth from bacteria, prevent the development of cavities in teeth and improve overall dental health. Partly for various complications for COVID-19 in oral health, people have become much more conscious about the health of their teeth. Partly because of this, the demand for toothpaste has increased even more.
The rising number of children experiencing increasing dental problems is estimated to have a significant impact on the growth of the market. According to the World Health Organization (WHO), by March 2020, nearly 530 million children worldwide suffered from dental caries/holes. Despite special toothpaste for children, finding good protection against cavities remains a problem.
Moreover, the increasing growth of the elderly population worldwide is escalating the demand for toothpaste. This is because this age group is highly vulnerable to various dental problems, such as gum disease, tooth decay and dental cavities. According to the United Nations Department of Economic and Social Affairs, there were 703 million people aged 65 and older worldwide in 2019.
Mixing elements for Toothpaste Production
Robust Flatblade Turbine for Toothpaste Production
The Flatblade turbine generates strong radial flow and turbulence, tackling thick paste consistency and air-free homogenization head-on in toothpaste production. It breaks up agglomerates, disperses additives, and homogenizes abrasives, humectants, and fluoride compounds even when viscosity fluctuates. Its rugged construction handles the mechanical demands of industrial toothpaste production with proven reliability.
High-Flow Hydrofoil for Toothpaste Production
The Hydrofoil generates high-volume axial flow, making it a powerful solution for large toothpaste mixing vessels in toothpaste production. It prevents thermal stratification and keeps abrasives, humectants, and fluoride compounds in steady motion with minimal turbulence. The optimized blade profile turns drive power into fluid motion efficiently, supporting consistent homogenization at industrial scale.
Reinforced Hydrofoil Pin for Demanding Toothpaste Production
The Hydrofoil Pin combines proven hydrofoil performance with reinforced pins for tougher substrates encountered in toothpaste production. Its structural design handles high-viscosity and high-solids zones where standard impellers might struggle, particularly when thick paste consistency and air-free homogenization becomes critical. It delivers reliable mixing where abrasives, humectants, and fluoride compounds are demanding to handle.
Reliable Axial Flow Turbine for Toothpaste Production
The Axial Flow Turbine is a dependable all-rounder for toothpaste production, ensuring even distribution of heat and additives throughout toothpaste mixing vessels. It prevents stagnant zones and keeps abrasives, humectants, and fluoride compounds in consistent motion across the vessel. Its cost-effective, robust design makes it a go-to choice for stable, continuous operation in toothpaste production.
Heavy-Duty Welded Turbine for Toothpaste Production
Built for maximum durability in continuous toothpaste production, this welded turbine eliminates bolted connections for superior mechanical integrity. Its smooth profile resists buildup of abrasives, humectants, and fluoride compounds and simplifies cleaning and maintenance in toothpaste mixing vessels. It is the preferred choice for industrial-scale toothpaste production that demand long service intervals and high reliability.
Axial Flow Turbine Pin for Challenging Toothpaste Production
Adapted for toothpaste production involving fibrous materials or high solids content, this turbine uses reinforced pins to cut through thick paste consistency and air-free homogenization. It maintains an effective mixing zone even when the composition of abrasives, humectants, and fluoride compounds varies from batch to batch. An essential element for facilities handling inconsistent or demanding substrates in toothpaste production.
Anchor Mixer for High-Viscosity Toothpaste Production
The Anchor mixer is designed for toothpaste production with high viscosity, where abrasives, humectants, and fluoride compounds tend to build up on the tank walls. Its close-clearance blades sweep the walls of toothpaste mixing vessels, promoting heat transfer and preventing local hot spots or fouling. The ideal solution wherever intensive wall-to-wall homogenization is required.
U-Z Turbine for Thorough Toothpaste Production Mixing
The U-Z Turbine combines strong axial flow with a geometry tailored to the demands of toothpaste production. It ensures complete homogenization of abrasives, humectants, and fluoride compounds in toothpaste mixing vessels while keeping shear forces controlled. A versatile solution for processors who need consistent blending across varying batch sizes and viscosities.
Ribbon Mixer for Intensive Toothpaste Production Blending
The Ribbon mixer is built for the most demanding high-viscosity stages of toothpaste production. Its double-helical design creates a complex flow pattern that blends additives fully into abrasives, humectants, and fluoride compounds, even when thick paste consistency and air-free homogenization comes into play. A critical element for producing toothpaste production with perfectly uniform properties.
High-Shear Sawblade for Toothpaste Production
The Sawblade disperser generates the extreme shear forces required to break down agglomerates and solid additives in toothpaste production. It produces a fine, homogeneous dispersion of abrasives, humectants, and fluoride compounds inside toothpaste mixing vessels, a step that is vital for consistent product quality. Essential where fine particle distribution makes the difference between good and exceptional toothpaste production.
Counter Rotating Mixer for Complex Toothpaste Production
For high-viscosity stages of toothpaste production, the Counter Rotating Mixer provides intensive homogenization through two impellers turning in opposite directions. It eliminates dead zones in toothpaste mixing vessels and creates a highly turbulent environment that fully blends abrasives, humectants, and fluoride compounds. The ultimate solution for thick, challenging batches where standard impellers fall short.
In-line Mixer for Continuous Toothpaste Production
The In-line Mixer blends product as it flows through the pipeline, ideal for continuous stages of toothpaste production. It delivers fast, reproducible homogenization of abrasives, humectants, and fluoride compounds without the need for an additional batch vessel. A compact solution that saves floor space while maintaining consistent quality in high-throughput toothpaste production.
Conical Helix Mixer for High-Viscosity Toothpaste Production
The Conical Helix Mixer is engineered for the most demanding high-viscosity stages of toothpaste production. Its helical geometry lifts abrasives, humectants, and fluoride compounds from the bottom of toothpaste mixing vessels to the top, ensuring full batch circulation even when thick paste consistency and air-free homogenization becomes severe. An ideal solution for thick, sticky products that resist conventional impellers.
Pharma & Personal Care Applications
Toothpaste market trends
Rising marketing and advertising spending by leading brands in the market, such as Colgate, Procter & Gamble and Unilever, have boosted sales and demand for their products. According to data published by Colgate Palmolive in July 2020, Colgate’s advertising investments were estimated at $416 million in 2019. This is an increase is 3% from the previous year. In addition, the growing popularity of launching an ad campaign based on special events is likely to drive consumption. For example, in June 2019, Dabur India launched a promotional campaign for its red toothpaste brand during the 2019 Cricket World Cup. A campaign for toothpaste during such an important event was unprecedented.
Frequently Asked Questions
What is toothpaste used for?
Toothpaste is applied to a toothbrush to clean teeth, helping to remove food and plaque particles. It also contributes to whiter teeth and fresh breath, while reducing dental complications and visits.
What are the active ingredients in toothpaste?
Active ingredients in toothpaste help to remove food particles, strengthen weak spots in teeth, protect sensitive teeth, and combat bad breath (halitosis).
How does toothpaste contribute to oral health?
Regular use of toothpaste aids in maintaining oral health. It reduces complications in the mouth, leading to fewer dental issues and extending the longevity of teeth.
Why is the demand for toothpaste increasing?
The global demand for toothpaste is rising due to growing awareness of dental health and increasing dental problems, especially among children and the elderly population.
What market trends are impacting toothpaste sales?
Increased advertising by major brands, such as Colgate and Procter & Gamble, boosts sales. High-profile campaigns, like those during sporting events, also drive consumer interest and product consumption.
Pharma & Personal Care - Contacts
Sales Director
Tom Pruymboom
