Chocolate is a food made from the fruit of the cacao tree (Theobroma cacao). Raw, unprocessed chocolate has a bitter taste. But when you have chocolate that has been fermented, dried and roasted you soon get the beloved right taste that chocolate is known for.
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Market developments of chocolate
The production of cocoa takes place mainly in the tropical zones around the equator. Here the climate is very suitable for growing cocoa trees. About 70 percent of the world’s cocoa beans come from four West African countries: Ivory Coast, Ghana, Nigeria and Cameroon. Ivory Coast and Ghana are by far the two largest producers of cocoa. Together, they account for more than 50 percent of the world’s cocoa. In 2019, Ivory Coast alone produced about 2.1 million tons of cocoa beans. The country is expected to produce a similar amount of cocoa beans in the 2021/2022 crop year. By the way, the production of chocolate is often not done in the countries where cocoa beans are harvested; the vast majority is exported abroad.
The four main countries responsible for producing chocolate in the world are: Germany, Belgium, Italy and Poland. These four countries know how to produce cocoa mass into basically any kind of chocolate. They turn a thick paste derived from cocoa into basically anything chocolate related. Like the traditional flavors of milk, dark and white chocolate. But additionally liquid chocolate and drinkable chocolate. As a result, the aforementioned European countries together also account for more than 40% of the world’s total chocolate exports.
The use of sustainable cocoa has become hugely important, one of the Dutch instigators of this is the company Tony’s Chocolonely. Tony’s Chocolonely is committed to the sustainability of chocolate production. For example, they ensure that there is fair trade between the farmer and the producers of chocolate. This means that there is a good price for the cocoa the farmer sells. They also ensure that the impact on the environment is reduced and that, among other things, the Tropical Rainforests are no longer taxed for chocolate production.
According to trulyexperiences.com, 67% of consumers who buy chocolate want to know exactly where the chocolate comes from and whether farmers and the environment do not suffer at the expense of obtaining cocoa. Companies such as Tony’s Chocolonely have had a very positive impact on this.
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