Candy
The global candy market was valued at $188.52 billion in 2020. The global impact of COVID-19 had a major impact on the candy market in recent years. As a result, it is also estimated that around that period there was a 7.1% global decline in candy demand. Despite that decline, there is growth in the candy market again. In 2021, the candy market accounted for USD 194.37 billion and is expected to grow to USD 242.54 billion by 2028.
Selling candy online
Candy is increasingly being sold online. This is because through easy storage an online store can offer many more types of candy and also often lower in price so consumers can often buy candy cheaper. Often, online stores offer a range of products that you cannot find at traditional offline stores. For example, American candy, Kosher candy, Dutch candy and Halal candy are available in many different varieties. While at offline stores you can find classic candy and few new varieties and flavors are introduced.
Market trends
The global market is mainly driven by increasing consumer preference for luxurious, high-end chocolate and sugared candy. The increasing affordability of consumers leads to indulgence to pay for their cravings for sweets. Thus, we see a shift of consumers moving from cheap candy to more expensive and luxurious candy.
Increasing modernization and a hectic combination of professional and personal commitments are some of the main factors driving the demand for convenience snacks as part of the daily diet. However, we do see a change to other types of candy, for example, vegan candy, healthy candy and halal candy are rising significantly in popularity. As a result, we are also increasingly seeing a wide range for these types of candy in supermarkets.
Despite the new trends, manufacturers and marketers continue to focus intensively on promoting a wide range of convenient snacks and sweets for on-the-go or in the office, for example. A new trend among manufacturers are various (energy) bars that help in having a healthy diet. They are also focusing on offering convenient and small packages that allow consumers to take candy with them, all in the hope that even more candy will be consumed.
Mixing elements for Candy Production
Versatile Propeller Mixer for Candy Production
The Propeller is a workhorse in candy production, keeping sugar syrups and confectionery bases in uniform suspension inside cook and blend tanks. Its axial flow prevents settling and ensures consistent distribution of every component throughout the batch. Energy-efficient and reliable, it adapts to the viscosity changes typical of candy production without loss of performance.
Efficient Jet Mixer for Candy Production
The Jet Mixer uses a high-velocity liquid jet to achieve rapid homogenization in candy production, without introducing strong mechanical shear. It excels in beverage and liquid-phase tanks where fast blending of sugar syrups and confectionery bases is required with minimal foaming or air entrainment. Its simple geometry makes it easy to integrate, clean, and maintain in hygienic processing environments.
High-Flow Hydrofoil for Candy Production
The Hydrofoil generates high-volume axial flow, making it a powerful solution for large cook and blend tanks in candy production. It prevents thermal stratification and keeps sugar syrups and confectionery bases in steady motion with minimal turbulence. The optimized blade profile turns drive power into fluid motion efficiently, supporting consistent homogenization at industrial scale.
Reinforced Hydrofoil Pin for Demanding Candy Production
The Hydrofoil Pin combines proven hydrofoil performance with reinforced pins for tougher substrates encountered in candy production. Its structural design handles high-viscosity and high-solids zones where standard impellers might struggle, particularly when high-viscosity syrups and sugar crystallization becomes critical. It delivers reliable mixing where sugar syrups and confectionery bases are demanding to handle.
Reliable Axial Flow Turbine for Candy Production
The Axial Flow Turbine is a dependable all-rounder for candy production, ensuring even distribution of heat and additives throughout cook and blend tanks. It prevents stagnant zones and keeps sugar syrups and confectionery bases in consistent motion across the vessel. Its cost-effective, robust design makes it a go-to choice for stable, continuous operation in candy production.
Heavy-Duty Welded Turbine for Candy Production
Built for maximum durability in continuous candy production, this welded turbine eliminates bolted connections for superior mechanical integrity. Its smooth profile resists buildup of sugar syrups and confectionery bases and simplifies cleaning and maintenance in cook and blend tanks. It is the preferred choice for industrial-scale candy production that demand long service intervals and high reliability.
Axial Flow Turbine Pin for Challenging Candy Production
Adapted for candy production involving fibrous materials or high solids content, this turbine uses reinforced pins to cut through high-viscosity syrups and sugar crystallization. It maintains an effective mixing zone even when the composition of sugar syrups and confectionery bases varies from batch to batch. An essential element for facilities handling inconsistent or demanding substrates in candy production.
Anchor Mixer for High-Viscosity Candy Production
The Anchor mixer is designed for candy production with high viscosity, where sugar syrups and confectionery bases tend to build up on the tank walls. Its close-clearance blades sweep the walls of cook and blend tanks, promoting heat transfer and preventing local hot spots or fouling. The ideal solution wherever intensive wall-to-wall homogenization is required.
In-line Mixer for Continuous Candy Production
The In-line Mixer blends product as it flows through the pipeline, ideal for continuous stages of candy production. It delivers fast, reproducible homogenization of sugar syrups and confectionery bases without the need for an additional batch vessel. A compact solution that saves floor space while maintaining consistent quality in high-throughput candy production.
Frequently Asked Questions
What was the global candy market value in 2020?
The global candy market was valued at $188.52 billion in 2020. This period also saw significant changes due to the COVID-19 pandemic, leading to a decline in candy demand of around 7.1%. Despite this, the market is on a recovery path.
What is the expected growth for the candy market by 2028?
The candy market, having reached USD 194.37 billion in 2021, is projected to grow to USD 242.54 billion by 2028. This indicates a strong rebound and future growth potential for the industry, despite the challenges it faced in prior years.
What are current trends in the candy market?
The candy market is driven by a growing preference for luxurious and high-end chocolates and sugared candy. Increasing consumer affordability is causing a shift from cheaper options to premium candies, especially those that cater to specific dietary preferences like vegan and halal.
How is online candy sales changing the market?
Online candy sales are rising, allowing retailers to offer a wider variety of products, often at lower prices than traditional stores. Unique options such as American, Kosher, and Halal candies are more readily available through online platforms compared to physical locations.
What are manufacturers focusing on in the candy market?
Manufacturers are concentrating on promoting convenience snacks, including energy bars for a healthier diet. Additionally, they are creating smaller packages for on-the-go consumption, aiming to cater to busy lifestyles while encouraging increased candy consumption.
Food & Beverages - Contacts
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Tom Pruymboom
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Jan Siert Tjeerdsma
